Precision Thinking

Insights on sales hiring, team performance, and building revenue organizations that win.

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White Paper Banking & Finance

You’re Hiring a Salesperson. You Just Don’t Call It One.

By Brad Hawley, Head of Client Engagement  |  5 min read

Relationship Managers, Wealth Advisors, Commercial Lenders — they all carry a number. Banks hire them for credentials, but the ones who produce have something else entirely: selling instinct.

White Paper Featured

There Are No Bad Salespeople

By Brad Hawley, Head of Client Engagement

Why most sales mis-hires aren’t bad salespeople at all — they’re the right people in the wrong sales environment. Learn the 5 elements of a sales profile that predict success.

White Paper

Structuring the Sales Conversation

By Brad Hawley, Head of Client Engagement  |  7 min read

Most sales questions are elementary. Learn proven conversation frameworks — from Issue-Evidence-Impact to Problem-Solution-Benefit — and when to deploy each one.

White Paper

First Question = First Impression

By Brad Hawley, Head of Client Engagement  |  4 min read

Stop overthinking pre-call planning. The most important thing you can do before a sales meeting is nail your opening question — it sets the tone for everything that follows.

White Paper

Humans Sell. AI Just Helps Them.

By Brad Hawley, Head of Client Engagement  |  5 min read

AI is transforming the sales workflow — but it’s not replacing the salesperson. After 27 years in revenue-generating roles, here’s where AI actually fits in the hierarchy.

White Paper Legal Industry

Why Don’t Law Firms Have Salespeople?

By Brad Hawley, Head of Client Engagement  |  6 min read

Deloitte, McKinsey, and Accenture all have dedicated sales teams. Law firms are professional services organizations too — so why are they leaving revenue on the table?

Research

The True Cost of a Bad Sales Hire (And How to Avoid It)

By Talnted Research  |  6 min read

A single failed sales hire can cost your organization between $500,000 and $1.5 million. Here’s the math most companies refuse to do — and what precision hiring looks like.

White Paper Compensation

Getting the Compensation Ratio Right

By Brad Hawley  |  12 min read

The compensation ratio — the split between fixed base and variable pay — is the single most powerful lever you have to shape seller behavior, attract the right talent, and align your team with business outcomes.